Supported Scaling of Digital Sales by 3X with a Life Insurance-Specific Digital Experience Platform

Success Story

Supported Scaling of Digital Sales by 3X with a Life Insurance-Specific Digital Experience Platform

A digital-first life insurer was losing prospective customers due to fragmented sales journeys and lengthy onboarding processes. TechWish implemented a life insurance-optimized Digital Experience Platform (DXP) to streamline sales, automate workflows, and scale digital operations. The solution resulted in a 3x increase in user capacity, a 35% uplift in conversions, and a 50% cut in onboarding time.

Snapshot:

  • Unified digital sales journey via insurance-specific DXP stack
  • Cut onboarding time by 51% through automation and validation flows
  • Real-time CRM dashboards enabled performance tuning and follow-ups
  • Scaled traffic handling 3x with sub-200ms API latency
  • Mobile-first experience optimized for policy conversion on any device