Scalable Marketing Ops Achieve $1.32M Savings Through Data Platform Modernization and Automation

Success Story

Scalable Marketing Ops Achieve $1.32M Savings Through Data Platform Modernization and Automation

A global creative agency’s regional marketing team was burdened by slow, error-prone reporting processes due to fragmented data systems. TechWish delivered a cloud-native data platform with automated ETL pipelines and real-time analytics integration. As a result, the agency cut reporting time by over 60%, reduced aggregation errors by 80%, and saved $1.32M in annual operational costs.

Snapshot:

  • Unified legacy reporting into real-time analytics platform
  • Automated ETL pipelines with proactive error alerts
  • Integrated data from Salesforce, Google Ads, Meta
  • Reduced campaign reporting cycle from 4.2 to 1.6 days
  • Enabled scalable onboarding for new client accounts