A U.S.-based digital news publisher struggled with fragmented data and limited visibility into real-time reader behavior, affecting content performance and subscription growth. TechWish implemented a behavioral analytics platform to unify interaction data and deliver real-time editorial insights. As a result, the client increased session duration by 35%, boosted click-through rates by 25%, and improved subscriber conversions by 20% in six months.
Snapshot:
- Unified cross-platform behavioral data into real-time editorial dashboards
- 35% increase in average session duration and content engagement
- Improved CTR through audience segmentation and content curation
- Enabled faster editorial and campaign decision-making
- Integrated GDPR-compliant tracking and CMS connectivity
